Because jewelry should be made for your life—not the other way around.

At Ari Mare, our pieces are designed to go where you go: into the ocean, through your workouts, on vacation, and everywhere in between. That's why we use durable stainless steel finished with 18k gold or sterling silver PVD coating.

What is PVD?

PVD stands for Physical Vapor Deposition—an advanced coating process that creates a durable, long-lasting finish.

Instead of simply dipping jewelry into a plating solution, PVD uses a controlled vacuum environment to deposit an ultra-thin layer of coating onto the stainless steel surface. The result is a dense, tightly bonded finish that is more resistant to the things everyday jewelry encounters: water, sweat, friction, and daily wear.

The stainless steel underneath provides strength and corrosion resistance. The PVD finish gives each piece its rich 18k gold or silver look. Together, they create jewelry designed to hold up beautifully to real life.

Why Everyone Is Making the Switch

For a long time, affordable jewelry came with a compromise: take it off before you shower, don't wear it swimming, and expect the finish to eventually fade.

But our lives have changed and so has what we expect from our jewelry.

PVD-coated stainless steel has become increasingly popular because it offers the look of precious metals with the durability needed for everyday wear. It's part of a larger shift toward jewelry that is lower-maintenance, longer-lasting, and designed to be worn—not stored away for special occasions.